5 Holidays and Events Retailers Should Prepare for in 2022

Every year, consumers flock to their favorite cosmetics stores searching for the latest and greatest products. This is especially true around holiday time, as the various colors and styles that are emblematic of the holiday in question propel customers toward retailers’ doors in droves.

Check out our list of the top 5 holidays that retailers need to prep for this year!

1. Christmas

Regardless of your religious affiliation, wintertime tends to call for a very specific cosmetic theme. Reds, greens, and whites dominate the world around this time of year, and you need to be ready with the right kinds of makeup! This always tends to higher consumer demand and puts more attention to the retailers to deliver.

2. Halloween

Whether customers are aiming to look spooky, funny, or risqué; they will be searching for a very specific look this holiday season. After a few years of cancelled costume parties due to the COVID-19 pandemic, 2022 seems like it will mark a year of a full-fledged return to the mischief and merrymaking characteristic of Halloween.

3. Independence Day

On July 4th, we celebrate America’s birthday with grilled meats, good drinks, and fireworks. This is typically a day for outdoor activities involving short sleeves and/or bathing suits. So, plan accordingly!

4. Black Friday

The day after Thanksgiving is, for most people, a day off from work or school. For this reason, many individuals like to take this opportunity to participate in one of their favorite past times: hunting for good deals. Black Friday deals are often so incredible that some shoppers will line up outside storefronts for hours or even a full day ahead of time. In many cases, stores have begun to start their Black Friday deals on Thursday night to attempt to limit some of the more intense traffic that is characteristic of the holiday.

Retailers need to be prepared for a horde of shoppers every year on Black Friday.

5. Back to School

The transition from Summer to Fall is often a somber one for many people. Many kids are sad to say goodbye to a carefree summer, and everyone forced to brace for the reality that the hot weather is soon to be replaced with cold.

Being prepared for the back to school rush is absolutely essential, as everyone wants to look their best so that they can impress their friends during the new school year.